for those living with dementia
Reach the person you love through the music they love.
Pavlove finds the songs that trigger memories and turns them into personal playlists.
PAVLOVE finds music with a personal connection to the listener’s life and brings it together in a playlist. Our aim is to create moments of recognition, presence and connection, at home or in a care setting.
A familiar song. A shared moment.
Personal Musical Memory Triggers
A song can carry a connection to a person, a place or a moment in life.
We call these connections Personal Musical Memory Triggers. They are the starting point for PAVLOVE’s personalised playlists.
Find the music that matters
Identify music with a personal connection to the listener’s past.
Bring it together
Create a personalised playlist built around those musical connections.
Make room for connection
Listen together and make space for whatever comes: a smile, a song, a conversation or a quiet shared moment. Each person’s response is different.
What the research tells us
Research into music-based care for people living with dementia is encouraging, but its findings need care. A 2025 Cochrane review found that music-based therapeutic interventions probably improve depressive symptoms compared with usual care, and may improve social behaviour compared with other activities, at the end of treatment.
The review did not establish improved memory or lasting benefits. These findings concern music-based therapeutic interventions, not a clinical trial of PAVLOVE.
PAVLOVE’s aim is to support moments of presence and connection. It is not a treatment for dementia or a replacement for medical care.
Read the Cochrane review ↗We have put LVE into PAVLVE.
It creates presence – they become part of life again, even if for a little while.
That is the experience we want to make possible: moments when music helps someone feel connected to their own life and to those around them.
Our mission is to help people living with Alzheimer’s disease and other forms of dementia find moments of recognition and connection through personally meaningful music.
The film Alive Inside helped inspire PAVLOVE. We remain committed to following research in music-based care, while keeping the individual at the heart of what we do.
Music and human connection
These videos helped inspire our work. They show individual experiences with music, not evidence that everyone will respond in the same way or that PAVLOVE will produce the same results.
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Alive Inside: A Story of Music and Memory
The documentary that inspired PAVLOVE. See what a favourite song can do for someone living with dementia – and please share it with everyone you know.
Watch the full film ↗
Start a conversation
Whether you are a family member, a carer or part of a care team, get in touch to talk about PAVLOVE.
Get in touch